BusinessWeek07 happened last week here at UNCW. There were a variety of great speakers, but one in particular had a very captivating story… and it was none other than Richard Johnson, formerly of HotJobs.com.
Richard Johnson was one of the guys (out of two at the time) crazy enough to put everything on the line to run a superbowl ad (around 1.5million to do) for HotJobs.com.
His talk was more of a story, but there were a few things I found particularly interesting and noted.
1) When his initial ad was rejected by fox. He turned the rejection into publicity by notifying various media of what had happened. This ended up giving them a HUGE amount of press coverage.
Lesson learned: Look at all the negatives and see how they can be turned into positives, or advantages.
2) He often mentioned how he got as much input as he possibly could, then he made his own, informed decision.
Lesson learned: Obviously, get as much input as you can. However, make the decision yourself- what you think is right. Don’t let other people make it for you.
3) Heed Collective Karma.
Lesson learned: Surround yourself with the people that help to create the environment you want for your company. He had to reorganize a few people because they were taking away from the overall karma of the team. Just like surrounding yourself with knowleadgable, experienced people will help you in that regard, it is applied likewise to your business environment.
4) He hired young people, right out of college.
Lesson learned: The average age of his company was 23.9. I don’t want to meme the riff that Mark Zuckerberg has been playing, but it goes to show that being young can be a powerful thing, and shouldn’t be discredited (nor should being older or more experienced).