Some Google Evil and New Text Link Format?

I had read on TechCrunch about Google’s new PPA ads and Text Link Format ads, the latter of which had been hidden in Google’s press release.

I had planned to post about this myself, but there is a great post on Marketing Hipster already. I hope Mr. Silverstein Cord doesn’t mind me linking to him and using his image to reinforce his message in the example I put together of what he’s talking about below.

This new Text Link Format embeds ads into a page’s text as opposed to being in the nicely separated Google ad box. How might this look? Here’s an example for your viewing pleasure.