Nathan Snell’s Blog (Moved to The Technopian)

Dunkin Donuts has a treasure map

February 15, 2007 · 2 Comments

Seth Godin recently put up an image from Dunkin Donuts and labeled it the “missing manual.” Last month I mentioned how companies aught to focus on making a “treasure map” for their customers, making the process of dealing with their company as simple and straight forward to understand as possible. This picture from Seth just backs up the importance of that:

Seth Godin - Missing Manual

Categories: Customer Service · Marketing

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