Seth Godin recently put up an image from Dunkin Donuts and labeled it the “missing manual.” Last month I mentioned how companies aught to focus on making a “treasure map” for their customers, making the process of dealing with their company as simple and straight forward to understand as possible. This picture from Seth just backs up the importance of that:
Dunkin Donuts has a treasure map
February 15, 2007 · 2 Comments
Categories: Customer Service · Marketing

2 responses so far ↓
Budd Raymaker // February 9, 2008 at 11:21 pm |
thats a funny sign but i guess it helps for people who have never ordered coffee before
Krista // April 7, 2009 at 8:42 pm |
They should focus on grammar when making stupid signs