Your community is a privilege

The community that supports your company is a privilege, not a chore.

As I have been doing much in the way of online community building as of late, one thing I have been noticing is that businesses tend to treat the community that supports them as a chore more than a privilege.

When you treat your community (customers) like they’re just part of a chore, they can tell. They can tell because you’re still focused on yourself. It’s not about your business, it’s about your customers, and the community those customers create which may or may not choose to support your business.

When business’s treat their community like a privilege rather than a right, they won’t be needing fake antics to encourage potential additions to the community that supports them.