Nikon Begins to Join With Their Community

In a past post of mine on Orion Telescopes & Binoculars I wrote about how they aught to really consider empowering their community (customer base). That any businesses’ community is ultimately more powerful and more creative than the business itself can be. Not only that, but by empowering your community you join with them, you make them more loyal, you get closer to them, you give them something to talk about, and you may even save money you can then spend to work with your community even more.

While Orion may not be listening, Nikon certainly is. Nikon recently did some similar activities as to what I mentioned in my Orion post. I found this out while I was reading the Jaffe Juice blog and came across his recent post on Nikon sending some Flickr users their camera which Nikon would then use in a spread of theirs. Fantastic. Lovely. Joining with the community seems frightening at first, but it is so much more enjoyable.

Edit: This was also covered over on TechCrunch.